The Sopranos went out with the song "Don't Stop Believing", and our economy could very well go out (and come back) to the lyrics "Don't Stop Blogging". According to blogging giant and trailblazer Six Apart's CEO Chris Alden, blogging is just the thing to start(or continue) doing when your clients cut back and you begin to feel you're losing control. "When you don't know where else to invest, you invest in yourself" Alden told Portfolio.com's Kevin Maney in his article Down Economy Boosts Blogging.
He makes a good point. Blogging is cheap, it gets your name out there, and it establishes you as an authority. It's the ultimate new networking platform. And as Maney says "if you suddenly find yourself with a lot of time on your hands, you might [as well] blog to fill the empty spaces."
Most lawyers and business owners know the value of "dripping", which is why they like newsletters so much. Blogging is even better because it has the added bonus of improving your website's search engine rankings, making it easier for those clients who are still spending money to find you. If you find your business slowing along with the economy, put some of that extra time into blogging. It's the best investment you can make.
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