How would you like to be known and appreciated the world over for your insights and opinions in your field of expertise? Let’s face it, you can be the most interesting lawyer in your Bar Association, but unless you’re defending Monica Lewinsky or O.J. Simpson, attorneys rarely find that kind of international recognition.
All of that is changing now, with the help of blogs, which, if used correctly, can get your name out in front of the public and build your professional reputation with very little expense to you, as evidenced in Jeanette Borzo’s article in California Lawyer Magazine entitled The Search for Intelligent Life in the Blogosphere.
The article does a great job of outlining the benefits of blogging for your firm, and the key line is a quote by Rick Klau who says, “Blogs are probably the most scalable, cost-effective, and efficient way for distributing a message on the internet.” To that I would add that blogs are one of the most cost-effective ways of marketing, period.
Blogging has far more benefits than just being cheap and pervasive. Blogging keeps you at the top of your game professionally, and ensures that you are always at the forefront of changing trends in the law and within your specialty. As attorney Kevin O’Keefe says in Borzo’s article, “to blog makes you a better lawyer.”
I don’t know to what extent lawyers around the rest of the country have discovered the value of blogging, but California lawyers are jumping in with both feet. They won’t be disappointed.
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