There is no use in having a blog if nobody reads it. But how do you bring readers to your blog? One of the most effective ways is to incorporate search keywords. Lorelle on WordPress and Copyblogger both have a some great suggestions about how to incorporate search keywords into your website or blog.
Most of us want to just get out there and write. This may be the best way to go about it in the beginning, when you’re looking to find your voice and build your confidence, but as your blog matures you’ll be able to think more and more about improvements and focus. With so many blogs out there on the web you have to make your blog available and easy to find. With search engines, that means using the right search keywords.
Incorporating keywords into your blog can mean the difference between being a social blog and being a business blog. A social blog is like an online journal; a way to connect with your friends and family. A business blog has purpose. It reaches out to new people and attempts to share information with them, teach them something that can benefit them personally or professionally. In order to reach these people in an effective manner, you need to know first what you’re selling, and second what they’re looking for.
We write a business plan or a mission statement when we start a business; my suggestion is to do the same for your blog. Incorporating keywords and reaching out to your niche market will be easier and more effective when you are sure of your own focus. Then read the articles mentioned in the first paragraph and become an expert on keywords. Because you can have the best blog in the business, but it won’t do you any good if your intended customers can’t find you.